Rebekah Sweeney joins our team!

September 28, 2015 / Agency News
Rebekah Sweeney Director of Business Development

Partners & Harrison is excited to welcome Rebekah Sweeney to our team as Director of Business Development. Rebekah brings over nineteen years of marketing and advertising experience to the firm, as well as a strong knack for understanding client needs and implementing strategic solutions that drive results. Sweeney will be responsible for overseeing client relations and working collaboratively with current and prospective clients to develop tactical approaches that achieve and exceed objectives.

Sweeney earned her bachelors in business from the University of Phoenix and gained valuable and enriching experience working with many national and international brands such as Case Foundation, Dicks Sporting Goods, Marriott, Nationwide, Nike and STX. Prior to joining Partners & Harrison, she served as the Advertising Sales Manager at U.S. Lacrosse, where she spearheaded many marketing efforts.

Outside of work, Rebekah enjoys spending time with her three daughters (her biggest success in life), training for marathons, refinishing old furniture and coaching for “Girls on the Run,” a local, transformational program for young girls. As the third oldest in a family of 10 — and still dads favorite, Rebekah has acquired exceptional leadership skills and knows exactly what it takes to stand out and make a presence.


Rebekah’s Insider Info:

Sweet or Salty?
Isn’t this why they came up with Salty Caramel Crunch Ice cream!
Beach or Mountains?
Beach, not real fond of critters and bugs.
Burger or salad?
Burger all the way!
If you had a million dollars, what would you do with it?
Invest wisely. Then I could use it for the things closest to my heart.
What are you reading right now?
I can See Clearly Now,
by the recently late Dr. Wayne Dyer. It’s a great book!
Bucket list?
I want to get certified to drive a fork lift and run a full marathon — I have completed 3 half marathons though!
What brought you to P&H and what’s your favorite part of your new job?
I chose to be part of Partners & Harrison because of their desire and commitment to being customer-centered and authentic. I’ve always wanted to be part of a small, but growing firm, that is able to handle national clientele and also produce cutting edge work. I instantly knew Partners & Harrison was the right fit for me because they made me feel as though I’d always been part of the team and their vision. I’m excited to be part of their customized, strategic and creative approach that goes into all of our projects, but more importantly, I’m looking forward to directing clients towards the services that are going to enhance and grow their business.

Feel free to reach out to Rebekah at 855-618-4200 ext. 3 or rebekah@partnersharrison.com.


A titan of typography.

September 22, 2015 / Design
Frutiger typography design

Adrian Frutiger, one of the great type designers of all times died this month, in his home in Switzerland at age 87.

Mr. Frutiger created some of the most widely used fonts of the 20th century — seen daily on signage on city streets, in airports and in subway stations. For him, the whole point of type was for it to be inconspicuous “so you’re not aware it’s there”.

His best-known fonts include Univers, Avenir and Frutiger, the one bearing his name, considered to be one of the world’s best signage typefaces because of its legibility and “clean” design.

Mr. Frutiger’s obituary in the New York Times had some very interesting points about typography we think are worth sharing.

“A font is how the sounds of language meet the eye, and each character has its own anatomy, temperament and needs…A type designer is obliged to reconcile the often competing imperatives of form and function, for a font that is especially beautiful may not be especially legible, and vice versa. Postmodernity — in which words are read not only on paper but also on fleetingly glimpsed road signs and electronic screens — has only amplified the problem.”

Typography continues to be exceedingly important in helping branding experts like us create unique and compelling identities and communications for our clients.

In addition to legibility concerns, every typeface has a distinct personality and identity — and can impart meaning by virtue of how it looks and reads.

Thanks to Mr. Frutiger, we brand designers have a rich palette of choices to work with. He will be missed and his legacy will certainly live on.


Design matters.

August 31, 2015 / Branding, Design
graphic design

The new Communication Arts Design Annual just arrived in our mailbox — always eagerly anticipated. Besides the stellar work, what is particularly interesting this year is what the Award Show judges have to say about the business of design. We think their comments are blog-worthy.

Asked about how they perceive the role of design is changing, the panel offered insightful perspectives:

“I think design is transitioning from being seen as a commodity to being seen as a crucial part of a business’s success.”

 

“The best brands in the world have design within their C-suites. I don’t just mean marketing, but product and brand creatives who are involved in business decisions and help steer companies.”

 

“Technology will continue to change how we consume media, images and messages…but the underlying principles of design will always be relevant in communicating effectively, regardless of how the future evolves.”

The phenomenal success of design-oriented brands like Apple, Crate & Barrel, Nike and Starbucks underscore the growing importance of the visual impression in defining and solidifying user experience — and brand loyalty.

According to Sam Yen, chief design officer of SAP, “Design and design thinking brings the focus back to the most essential elements in anything you do, whether it’s a new product, a new service, a process improvement, or more. The focus instead is on the features and functions that matter most and that have the biggest impact – which in the end becomes the epicenter of great brands, solutions, and organizations.”

Make design a competitive advantage for your business, regardless of the business you’re in.


Email isn’t dead. It’s evolving.

August 9, 2015 / Web/Mobile
love email marketing

A new article in ADWEEK confirms what we already knew — the fears that social media would kill off email as a viable online communication tool were grossly overblown.

Far from being obsolete, email can be a powerful influencer — when done correctly. Here are some tips to keep in mind:

1. Keep it personal and relevant.

Frame the conversation as if you’re talking to an individual, not a crowd.

“We think email has the capacity to facilitate truly one-to-one custom relations and dialogue,” said Cassie Lancelloti-Young, executive vice president of customer success at email service Sailthru. “I think the challenge we see with social media is that brands still use it as megaphone to their customers.”

2. Don’t just think “words.”

Add photos and video to enliven your message. Enriching the content adds interest and improves readership. Email doesn’t have to be creatively confining.

3. Offer something valuable in every email communication.

Give the recipient a fact, an insight, a free offer — something that can make a difference in their jobs or their lives: a pleasant surprise and a reward for opening and reading your message.

FYI, we’ve gotten new business from emails. You can, too.

Photo:  -Ant (Creative Commons)


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