Remember this old adage? A house is only as good as the foundation it’s built on. It’s true in building. And it’s true in branding.
In fact, the branding foundation should be in place well before any ground is broken on that new office building. Here’s why.
The most successful companies in any business, real estate development included, all “break ground” with one common denominator: a credible belief in “why” they do what they do. They know what drives them — and what drives people to them. Including their business partners, investors and tenants.
One developer, for example, believes in — and is passionate about — the advantages of a secure working environment. Another is driven by the belief that on-site lifestyle amenities create a more satisfying, and productive, working environment.
Whatever it is, a company’s “one thing” invariably attracts others who believe in it, too. That’s a rock-solid foundation that will stand the test of time — and that a strong brand communications program can be built on.
Get to work. Dig in. And identify the one thing that drives you. And if you need help, call us. We build rock-solid brand foundations.