Boy Scouts of America

100 YEARS OLD, NEW ADVERTISING

The goal of this centennial advertising campaign was to recapture some of the luster the Boy Scouts has lost in recent years — and to create a new brand tonality to augur in the next century of scouting. Our approach was to use fun, irreverent language and stylized illustrations that nod to the classic values of the Boys Scouts.


Services:  Advertising
  • Categories: Advertising
  • Location: Orange County, CA
  • Industry: Public Service
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