Mitchell’s Steakhouse

TARGETING MEAT LOVERS

Mitchell’s Steakhouse restaurants, a division of Ruth’s Chris Hospitality, has an upscale ambiance, a contemporary flair, an award-winning wine list and impeccable service. But clearly the brand proposition is all about the meat — mouth-watering, prime aged beef, expertly prepared. So that’s just what this campaign showcases. While competitors are promoting lower prices and healthier options, we thought a smarter advertising approach is to focus on Mitchell’s key strategic branding advantage: serving quality beef to hungry “meat-loving” males. (And have some fun in the process.)


Services: Advertising (Digital, Print), In-Store Signage
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