An entrepreneurial inventor in the U.K. had a great idea: to create cases for smart devices that actually clean and sanitize the screen. He came to us in need of a name and a brand. The name “NueVue” underscores the unique value proposition, and the logo and visual branding embody the very attributes of the product line: clean, innovative and fun. Since smart devices have become integral to everyday life, NueVue is essentially a lifestyle brand. Which is why photography is such an essential aspect to the branding. The shots capture a variety of settings and applications, to emphasize the products’ broad appeal.