An entrepreneurial inventor in the U.K. had a great idea: to create cases for smart devices that actually clean and sanitize the screen. He came to us in need of a name and a brand. The name “NueVue” underscores the unique value proposition, and the logo and visual branding embody the very attributes of the product line: clean, innovative and fun. Since smart devices have become integral to everyday life, NueVue is essentially a lifestyle brand. Which is why photography is such an essential aspect to the branding. The shots capture a variety of settings and applications, to emphasize the products’ broad appeal.

Services:  Brand Messaging, Brand Standards, Brand Strategy, Identity System, Logo Development, Naming, Packaging, Point of Purchase Materials, Sales Collateral, Web Design
  • Categories: Branding
  • Location: United Kingdom
  • URL:
  • Industry: Consumer Technology