Derived from the word “jiva”, which means “life” in Sanskrit, Rejiva is a new and unique wearable device worn on the chest, that monitors your total health — heart and respiratory rates, sleep quality, stress level and much more. We partnered with Rijuven (the makers of Rejiva) to launch the brand with a new strategic branding approach, new logo, product packaging, PR and social media strategy. The results included a successful crowdfunding campaign on indiegogo.com — raising over $50,000. The unique identity we developed implies fluidity, connoting the continual feedback the product provides the user. The tagline “Wear it. Be well.” instantly identifies the key value proposition.