Texas A&M University


This leading education institution in the Lone Star State partnered with us to develop branding for its newest campus in Texarkana in an effort to attract new students from Texas and neighboring states. The multimedia advertising campaign — featuring actual students who describe their motivations for attending the university, using the anthem “I AM” to reinforce the A&M brand identity — achieved results that far exceeded client expectations. Student enrollment increased more than 20% over a two-year period. And the university surpassed its five-year strategic growth plans in just three years.

Services: Advertising (Broadcast, Digital, Direct Mail, Outdoor/Transit, Print), Branding, Sales Collateral, Social Media Support, Web/Digital
  • Categories: Advertising / Branding
  • Location: Texas
  • URL: http://tamut.edu
  • Industry: Education