Rebranding is the process of changing a significant element of a company’s brand. It can involve the adoption of a new name, logo and/or identity or a shift in messaging to communicate a brand promise that’s more relevant to the times or competitive landscape.
In today’s highly competitive business environment and cluttered media space, it’s tougher than ever to gain mind share and market share. Especially if you’re a young, emerging brand.
Lately, we’ve seen some products that have made us really energized as marketers and entrepreneurs: products with real potential to “change the game” in their respective categories.